Travailler au service support d’une marketplace m’a beaucoup appris. En tant qu’UX Designer, il y a des informations que je n’aurai jamais pu apprendre autrement. Lorsque vous démarrez un nouveau projet, il est très important de mettre l’accent sur la compréhension des besoins des utilisateurs. Si vous travaillez sur un produit ou un service qui… Poursuivre la lecture de 4 raisons de passer du temps avec le service client
Blog
Ce que j’ai appris en travaillant avec des clients internationaux
1. Toujours identifier le pays d’origine de l’utilisateur ou du client La façon de s’adresser à votre interlocuteur sera très différente, selon qu’il vient de Chine, d’Allemagne ou de France. En effet, selon le degré de compréhension de la langue, offrir le même discours peut mener à des quiproquos, des retours négatifs et des clients… Poursuivre la lecture de Ce que j’ai appris en travaillant avec des clients internationaux
Daily UX Writing – day 14
Scenario: a user is shopping using a price comparison app that boasts “real-time” pricing on items. As they are checking the price of an item, something goes wrong. The problem is unknown. Challenge: write a message that informs the user that they cannot access the app right now. You cannot specify « why » the app doesn’t work,… Poursuivre la lecture de Daily UX Writing – day 14
Daily UX Writing – day 13
Scenario: A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries. He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule. He can choose to stay on his planned route for a few more stops, but risk running low on fuel… Poursuivre la lecture de Daily UX Writing – day 13
Daily UX Writing – day 12
Scenario: A user is creating an account. When they come to the step where they are asked to enter their name, they get an error message. A fraud detection software thinks their name is fake—but it’s wrong 5% of the time. Challenge: Write an error message that prompts them to fix the error without shaming them… Poursuivre la lecture de Daily UX Writing – day 12
Daily UX Writing – day 11
Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online. Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it. Title: 60 characters maxMeta Description: 160 characters max Buying contact lenses has… Poursuivre la lecture de Daily UX Writing – day 11
Daily UX Writing – day 10
Scenario: The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name. Challenge: Ask them where they live and who they are without sounding like you’re unnecessarily mining their data. Headline: 25 charactersBody: 45 charactersButton: 15… Poursuivre la lecture de Daily UX Writing – day 10
Daily UX Writing – day 9
Scenario: The user is trying to rent a car using an application but the credit card on file has expired. Challenge: Write them an error message so that they can correct the problem. Headline: 30 charactersBody: 45 characters My take on it : This credit card is expired Update expiry date or use another credit card… Poursuivre la lecture de Daily UX Writing – day 9
Daily UX Writing – day 8
Scenario: The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone. Challenge: Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go? Headline: 30 characters maxBody: 45 characters… Poursuivre la lecture de Daily UX Writing – day 8
Daily UX Writing – day 7
Scenario: A sports fan is at a wedding while their favorite team is playing against their arch-rivals. Their team scores. Challenge: How would you, quickly, let the sports fan know about the latest play, the current score, and the key players? Write it. Headline: 30 characters max Body: 45 characters max 1-0 for XXX team Penalty marked… Poursuivre la lecture de Daily UX Writing – day 7
Daily UX Writing – day 6
Scenario: It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving. Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a… Poursuivre la lecture de Daily UX Writing – day 6
Daily UX Writing – day 5
The prop : Scenario: The user works in graphic design. While critiquing a design in a mobile app, their phone abruptly turns off. When they restart the phone, they reopen the app. Challenge: Write a message that the user will read immediately upon opening the app. What do they need to know? What steps (if any)… Poursuivre la lecture de Daily UX Writing – day 5